Adrian Cheng

Executive Vice Chairman at New World Development

    Mr. Adrian Cheng

    New World Development Co. Ltd. – Executive Vice-Chairman

    Chow Tai Fook Jewellery Group Ltd.

    K11 and K11 Art Foundation

    Mr. Cheng is Executive Vice-Chairman and Joint General Manager of New World Development Co. Ltd. He orchestrates an artisanal living with divine vision through innovation, art and culture. He initiates “The Artisanal Movement”, the aspiration and driving force to the Group’s vision, “We Create, We are Artisans”.

    A cultural entrepreneur and pioneer, he successfully created K11 – a new “museum-retail” concept combining art and commerce, building high-end lifestyle art malls, offices and serviced apartments in Greater China focusing on the art, community and sustainability. He also founded the K11 Art Foundation (KAF) in 2010, the first non-profit art foundation in China to incubate young emerging contemporary Chinese artists and curators, and to promote art education among the Chinese public. KAF has been partnering with major museums and institutions around the world to showcase the potentials of Chinese art talents.

    As an Executive Director of Chow Tai Fook Jewellery Group, Mr. Cheng is in charge of strategy, branding and marketing of the Group. He has injected his creative concepts into the 88-year-old, 2,300-store jewellery brand and introduced the high jewellery collections (e.g. “Le Labyrinthe Artistique” in 2016), which showcased the exceptional craftsmanship and creativity of Chow Tai Fook.

    Mr.  Cheng is a graduate of Harvard University with a Bachelor of Arts (Cum Laude) degree. He is ranked among the ArtReview Power 100 list for three consecutive years since 2014, and reached #54 in 2016. He is a Board Member of the West Kowloon Cultural District Authority and M+ Museum, a Board Member of the Public Art Fund of New York and MoMA PS1, Trustee of Royal Academy of Arts, Member of TATE’s International Council and Member of International Circle of Centre Pompidou.

    New World Development Company Limited (“the Group”,, a premium brand infused with a unique personality defined by The Artisanal Movement, was founded in 1970 and was publicly listed in Hong Kong in 1972. It is a constituent stock of the Hong Kong Hang Seng Index, with a total asset value of US$53.9 billion as at 31 December 2016. Core business areas include property development, infrastructure and services, retail, and hotels and serviced apartments, boasting operations in Hong Kong, Mainland China, Macau and numerous major cities. As one of the largest foreign direct investors in the country, the Group’s existing investments in Mainland China has exceeded US$16.5 billion as at 30 June 2016.

    Chow Tai Fook Jewellery Group Limited (“Chow Tai Fook”, was listed on the Main Board of The Stock Exchange of Hong Kong in December 2011. The iconic brand “Chow Tai Fook” has been widely recognised for its trustworthiness and authenticity, and renowned for product design, quality and value. The Group boasts an extensive retail network comprising over 2,300 POS of Chow Tai Fook and Hearts On Fire (a U.S.  premium diamond brand acquired in 2014) spanning more than 500 cities in Greater China, Singapore, Malaysia, Korea, Japan and the United States, as well as a fast growing e-tail network through operating its Chow Tai Fook e-shop and other e-tail accounts on major online shopping platforms.

    K11 is a high-end lifestyle brand created by Adrian Cheng in 2008. Introducing the innovative ‘museum retail’ concept, K11 is building high-end lifestyle art malls, offices and residences in Greater China. The flagship K11 Art Malls were launched in Hong Kong and Shanghai in December 2009 and June 2013 respectively, and by 2021, a total of 24 K11 projects will be created in 9 cities in China, providing a total gross floor area of over 2 million sq. m.