Chief Digital Officer for Weber Shandwick
Chris Perry is Chief Digital Officer for Weber Shandwick. He drives digital transformation initiatives for the firm worldwide, including design and buildout of a digital strategy, creative and production organization with over 1,000 people worldwide.
His direct client experience includes leading digital change management initiatives, social media operations and technology-driven campaigns for some of the best brand organizations in the world including General Motors, PepsiCo, HP, Unilever and GSK.
Under his guidance and leadership, the firm’s digital portfolio also includes the industry-leading digital product and service offers including Mediaco, a pioneering brand publishing practice; GoLive, a first-of-its-kind Live storytelling unit; and Firebell, a social crisis simulator used in part to test market reaction to brand crises and creative ideas.
Over the years his writing and work have been featured in Forbes, Fortune, Ad Age, Strategy + Business, The New York Times and the Washington Post. He is regular speaker and contributor at events that include World 50, SXSW, Cannes Lions, Advertising Week and Fast Company’s Innovation Festival.
Weber Shandwick is a leading global communications and engagement firm in 79 cities across 34 countries, with a network extending to 127 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017. Weber Shandwick was honored as PRWeek’s Global Agency of the Year in 2015, 2016 and 2017, The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014 and 2015 and The Holmes Report’s Global Digital Agency of the Year in 2016. In addition Weber Shandwick was named The Holmes Report’s Asia Pacific Consultancy of the Year 2014, Mumbrella’s Asia Pacific PR Network of the Year 2014 and 2015 as well as the ICCO Regional Network of the Year Asia Pacific in 2015. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.asia.