Martin Steurenthaler

Senior Manager of Product Development at BMW Group Korea

    Know-how Profile
    Long term experience in Professional Project Management and Requirements Handling for Automotive Electronics
    such as Navigation Systems, Telematics, Telephone- and Entertainment Systems including Test & Validation, handling
    Processes in Development and Manufacturing and Suppliers in Asia, ECE and US.
    Working experience in Marketing including Product Calculation and Pricing Negotiations.
    Senior Manager in BMW Korea since 2014.

    Work Experience
    Sep2014 – present
    Senior Manager Product Development, BMW Korea
    Responsible for Korean specific component development (i. e. Navigation, Infotainment, Tele­matics, Charging, etc.) and Test & Validation
    Handling of country specific vehicle requirements
    Leading polymath and international product development team, crossfunctional
    Oct 2009 – Sep2014
    Senior Manager Product Development, BMW Japan Corp.
    Responsible for Japan specific component development (i. e. Navigation, Infotainment, Tele­matics, Charging, TV, etc.) and Test & Validation
    Handling of country specific vehicle requirements
    Leading polymath and international product development team, crossfunctional
    Jan 2006 – Oct 2009
    Project Leader, BMW AG Munich
    Project Manager and R&D Senior Specialist High-End Infotainment & Navigation Systems for Asia
    Responsible for the sucessfull launch of Asia Navigation system in Japan, China and Korea
    Handling of suppliers, development teams and industrializatio in Munich, Japan and China
    Apr 2003 – Dec 2005
    Key Account, Alpine Electronics GmbH, Stuttgart
    Sales & Marketing Electrical/Electronic Equipment Senior Specialist / Project Manager
    Product Marketing, responsible for components in entry-, mid- and high-end level with audio, video, navigation and telematics functionality
    Technical Marketing with offer presentations and price negotiations
    Nov 2001 – Mar 2003
    Project Manager, Alpine Electronics GmbH, Stuttgart
    Leadership of international cross-division/cross-discipline product development teams for product concept and development of integrated high-end system with audio, video, navigation and telematics functionality (Customer BMW AG, Munich)
    May 2000 – Oct 2001
    Project Manager Development, BDT Büro- und Datentechnik GmbH & Co. KG
    R &D Senior Specialist / Project Manager for „Loader Platform“ development for various types of data-storage drives

    Mar 1997 – Dec 1999
    Product- and Marketing Manager, Revox GmbH, Villingen-Schwenningen
    Project and Marketing Management for Entertainment Electronics, Audio and Image Media (Brown Goods) with product portfolio responsibility
    Marketing strategy, marketing communications and product documentation incl. competitor analysis

    Aug 1990 – Feb 1997
    Product Manager, Revox GmbH, Löffingen
    Product Manager Entertainment Electronics, Audio and Image Media (Brown Goods) – Head of IT Departement – Service Technician

    Educational background
    Sep 1989 – Jan 1990
    Studies in Electronics at Technical University of Furtwangen

    Sep 1991 – May 1995
    DAG-Technikum für Techniker, Würzburg
    Electronic Technician Course with Governement Certification (Distance Learning)

    Sep 1984 – Jan 1988
    Revox GmbH, Löffingen