Martin Steurenthaler

Senior Manager of Product Development at BMW Group Korea

Know-how Profile
Long term experience in Professional Project Management and Requirements Handling for Automotive Electronics such as Navigation Systems, Telematics, Telephone- and Entertainment Systems including Test & Validation, handling
Processes in Development and Manufacturing and Suppliers in Asia, ECE and US.
Working experience in Marketing including Product Calculation and Pricing Negotiations.
Senior Manager in BMW Korea since 2014.

Work Experience
Sep2014 – present
Senior Manager Product Development, BMW Korea
Responsible for Korean specific component development (i. e. Navigation, Infotainment, Tele­matics, Charging, etc.) and Test & Validation
Handling of country specific vehicle requirements
Leading polymath and international product development team, crossfunctional
Oct 2009 – Sep2014
Senior Manager Product Development, BMW Japan Corp.
Responsible for Japan specific component development (i. e. Navigation, Infotainment, Tele­matics, Charging, TV, etc.) and Test & Validation
Handling of country specific vehicle requirements
Leading polymath and international product development team, crossfunctional
Jan 2006 – Oct 2009
Project Leader, BMW AG Munich
Project Manager and R&D Senior Specialist High-End Infotainment & Navigation Systems for Asia
Responsible for the sucessfull launch of Asia Navigation system in Japan, China and Korea
Handling of suppliers, development teams and industrializatio in Munich, Japan and China
Apr 2003 – Dec 2005
Key Account, Alpine Electronics GmbH, Stuttgart
Sales & Marketing Electrical/Electronic Equipment Senior Specialist / Project Manager
Product Marketing, responsible for components in entry-, mid- and high-end level with audio, video, navigation and telematics functionality
Technical Marketing with offer presentations and price negotiations
Nov 2001 – Mar 2003
Project Manager, Alpine Electronics GmbH, Stuttgart
Leadership of international cross-division/cross-discipline product development teams for product concept and development of integrated high-end system with audio, video, navigation and telematics functionality (Customer BMW AG, Munich)
May 2000 – Oct 2001
Project Manager Development, BDT Büro- und Datentechnik GmbH & Co. KG
R &D Senior Specialist / Project Manager for „Loader Platform“ development for various types of data-storage drives

Mar 1997 – Dec 1999
Product- and Marketing Manager, Revox GmbH, Villingen-Schwenningen
Project and Marketing Management for Entertainment Electronics, Audio and Image Media (Brown Goods) with product portfolio responsibility
Marketing strategy, marketing communications and product documentation incl. competitor analysis

Aug 1990 – Feb 1997
Product Manager, Revox GmbH, Löffingen
Product Manager Entertainment Electronics, Audio and Image Media (Brown Goods) – Head of IT Departement – Service Technician

Educational background
Sep 1989 – Jan 1990
Studies in Electronics at Technical University of Furtwangen

Sep 1991 – May 1995
DAG-Technikum für Techniker, Würzburg
Electronic Technician Course with Governement Certification (Distance Learning)

Sep 1984 – Jan 1988
Revox GmbH, Löffingen